# Atomic Products

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Necessary for the site to function. Always On.

Measures usage and improves your experience.

Used for targeted advertising.

Remembers your preferences and provides enhanced features.

## Cookies Information

### Google Analytics Cookies

**Name:** _ga_6Z8KCYVWHZ  
**Description:** Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit  
**Type:** Cookie  
**Retention:** 2 years

**Name:** _ga  
**Description:** Registers a unique ID that is used to generate statistical data on how the visitor uses the website  
**Type:** Cookie  
**Retention:** 2 years

**Name:** __hssc  
**Description:** Used for website analytics to track session data  
**Type:** Cookie  
**Retention:** 30 minutes

**Name:** __hssrc  
**Description:** Used for website analytics to determine if the visitor has restarted their browser  
**Type:** Cookie  
**Retention:** Session

**Name:** hubspotutk  
**Description:** Used for user authentication and visitor identification  
**Type:** Cookie  
**Retention:** 2 years

**Name:** __hstc  
**Description:** Used for website analytics to track visitors and sessions  
**Type:** Cookie  
**Retention:** 2 years

### LinkedIn Cookies

**Name:** li_adsId  
**Description:** Store a LinkedIn advertising identifier to recognize returning users and support conversion tracking and personalized LinkedIn ads across sites.  
**Type:** Local Storage  
**Retention:** 30 days

### Google Ad Cookies

**Name:** _gcl_ls  
**Description:** Used by Google AdSense to understand user interaction with the website by generating analytical data  
**Type:** Local Storage  
**Retention:** 90 days

**Name:** _gcl_au  
**Description:** Used by Google Ads to take information from ad clicks and store it in a first-party cookie so that conversions can be attributed outside the landing page  
**Type:** Cookie  
**Retention:** 3 months

### Other Cookies

**Name:** _cfuvid  
**Description:** Rate Limiting - distinguishes individual users behind shared IP addresses  
**Type:** Cookie  
**Retention:** Session

**Name:** ziwsSession  
**Description:** Tracks visitors for ZoomInfo's B2B contact and intent data services, enabling lead identification and sales/marketing outreach.  
**Type:** Session Storage  
**Retention:** session

**Name:** ziwsSessionId  
**Description:** Identify visiting companies and business contacts, enrich CRM records, and support B2B lead generation and marketing attribution across visits.  
**Type:** Session Storage  
**Retention:** session